Most of Downtown’s Small Shop events use a simple trifold brochure. But with the Small Shop Nights event it is one of their biggest and had more shops participating. The brochure became challenging to fit all the info and opting for a bigger brochure size was soon realized that it was not going to work. Eventually turning this events guide into a book. It worked better than a brochure as it is able to hold all the shop participates, offers and have room for pictures still.